When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 the workshop was a woodworking facility that made toys and furniture. The business was not very successful and he struggled through the beginning of the 30s. But in 1934, he shifted his focus on building toys — and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).
In the 1960s, the company began to expand to other Nordic countries. The company also developed smaller bricks that were suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to construct more intricate models.
In the 1970s, Lego began to add new features to make its products stand out from competitors. They added different faces to the minifigures. This change made the figures more realistic and able to express different emotions and facial expressions. The Lego Group added wheels to their bricks, allowing them to construct vehicles and other machines.
The next big step of the company was when it introduced click here to investigate specific themes — a system within the systems that allowed users to design their own world or scenario. The company was able to increase its brand’s recognition and draw an audience that was younger. The company also increased production by opening factories in South Korea and Malaysia.