Ideal for headlines and display purposes, Raleway adds a sophisticated and minimalist touch to your google fonts website. Its extensive weight range allows for versatile use across various design elements. As you can imagine, sans serif fonts are more casual and carefree. Sans serifs are fonts for friendly conversation and informal messages, reminiscent of simple handwriting. They’re designed for speed and simplicity, perhaps at the cost of decorum. For body content, Medium uses Georgia, a highly readable serif font designed for the screen.
Lato is a Google Font that was originally designed for a corporate client. Although the corporation passed on the font designer’s creation, Lato was repurposed and given life as one of the most popular typefaces on the web. Lato is used on websites like Goodreads, WebMD, and Merriam-Webster. Including typefaces that cover a wide range of styles (e.g. grotesque, geometric, slab, etc.) was also important. Sans serif fonts are usually simple in design, which makes them versatile in terms of placement and use.
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You can also contrast the styles – a rounded font like Rockwell would pop next to a more geometric font like Futura. Mixing a script or handwritten font with a simple sans serif typeface makes an eye-catching contrast. Just ensure the font styles complement each other and don’t clash.
When you need to select a font for your site, you can be overwhelmed by the opportunities you discover. When choosing a font, you want something that conveys a specific brand identity. You can rely on brand guidelines to help you select suitable options. Below is an example of using handwritten fonts throughout the website of Mint Design Company.
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Handwritten pieces they use on the website give a personalized feel and convey creativity. It is the right approach to keep users’ attention and spark interest in the website and relevant company. For example, Jitter uses the Inter sans-serif font for their starting pages. The brand applies this simple yet vivid font to outline the main value of its software, namely the easy approach to motion design.
- If you want impactful, bulky titles with slightly rough edges, however, then Bowlby One SC is a perfect choice.
- It also has good readability, as well as 9 styles to choose from.
- This sans serif typeface family is simultaneously familiar and different – most especially in the way some of the font’s details are rounded off.
- It’s simple, easy to read, and works equally as well in header and body text.
It feels like it shot straight out of a typewriter and into your computer, Courier brings a retro style and readability to your copy. White space stops your website looking cluttered, and gives your content more impact and “space to breathe” – which in turn makes it easier to scan and digest for visitors. White space doesn’t actually have to be white – it’s just the empty space between elements.
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Also, web typography ensures that font size, color, and style are balanced to present the website’s text. If you choose the right fonts, you can convey your brand tone and message to your customers. Such an impression is vital to establishing loyalty to your company. Elementor is the leading website builder platform for professionals on WordPress. Elementor serves web professionals, including developers, designers and marketers, and boasts a new website created every 10 seconds on its platform. This ensures your typography is optimized for the smallest screens where readability is most crucial.
It’s slightly narrow and a favorite for big brands like Facebook and Apple (the company from which it originated). Another versatile number, the charming Maiah could work across mediums for the right brand. It works well with a minimal aesthetic and a top quality product or service. Ever-serious, always direct, Times New Roman works really well with factual, formal content such as academic text or a law firm’s font of choice for text bodies. If you’re having trouble deciding, this helpful flow chart from David Gilbertson at Hackernoon (keep in mind he uses “system fonts” to mean “web safe fonts”). So web safe fonts are the ones that are most common, available on Windows or Mac, Chrome or Safari.
Matching your existing brand fonts
Just make sure the brand you’re using it for has a bold and fun personality. There are 18 total font styles in the family, so you can use this across a number of websites and never really have any of them end up looking the same. PT Serif was originally created for websites with heavy Russian readerships, which is why a full Cyrillic character set is available within this font family.
The font itself has shapes that are classic while still having eccentric details that give off a unique feeling to readers, especially when used in small size in long paragraphs. Headland One doesn’t come with any different styles to apply, but the font itself is distinctive enough to also be used in headers and titles. Carme is a Google font that offers clean visuals, with a dramatic but still readable result.
Fonts help with branding
Merriweather is a Google Font that was designed specifically to improve readability on screens. You’ll see evidence of this in the kinds of websites that use Merriweather to style their paragraphs, like Goodreads, Coursera, and Harvard.edu. Originally designed by Google to be an Android system font, this neo-grotesque sans serif is now used on websites like YouTube, Flipkart, and Vice.com. Another thing to look for is whether the font family includes number symbols that are related to what you’ll use them for (e.g. punctuation, currency, calculations, etc.). And similar to choosing regular fonts, you’ll want to ensure that none of the numbers too closely resemble one another, like the “1” and “7” figures.
The magic number of a perfect line-height is 150% of the font size you are using. It might be something you want to use on your kid’s birthday party invitation, but tacky and funky fonts choosing fonts for website have no place on any websites that want to be taken seriously. When choosing good website fonts, one of the most important considerations to take into account is accessibility.
There are different types and categories of fonts, and each variation has its place depending on your brand. Some fonts are more elaborate and noticeable, while others are relatively more simplistic and versatile. Most marketers know their brand’s message, but your font choice needs to reflect and represent your brand’s character. For instance, a romantic font like calligraphy or a quirky meme will not reflect your brand if you have a formal charity organization. A type family should appear consistent, even harmonious across different scripts—which is no small feat.
